Proactive is a mobile app created for users to track and share their fitness goals and progress.
A well-established company’s family and friends health tracking app has ways to
set individual goals, monitor them and then once achieved, displays them on the user’s
home screen. However, the app is facing issues with retaining users. After a period of time, users stop using the app and then they delete it altogether. How might we increase retention and user engagement?
TIMELINE
November 2022-January 2023
SKILLS
Competitive Analysis
User Flow
Wire framing
Prototyping
Usability Testing
TOOLS
Figma
OVERVIEW
For this project, I was brought on to create an in-app community for Proactive. This was the first time I had used competitive analysis toward creating
Create the opportunity for users to message each other with health and fitness goals/achievements.
Create an integrated messaging experience throughout the product drives
engagement and repeat usage.
RESEARCH AND COMPETITIVE ANALYSIS
With the help of an in-app messaging feature, engagement and repeat usage metrics will increase, as that is the overarching goal. The question becomes, how might we integrate existing features with an in-app messaging feature?
Categories are organized
“Close the ring”/progress bar was a familiar layout that users enjoyed.
Nav bar is simple (Summary, Fitness+, Sharing)
After completing user interviews and competitive analysis with large competitors like Apple Fitness and Strava. I had a foundation of how the layout will be designed and what features were most important to users.
Has a feed for users to share their progress.
Kudos feature gives users’s friends a chance to validate and acknowledge progress.
Option to communicate through groups option on bottom of the screen.
Has a great social user base with a way to post and interact with others.
Apple Fitness
Strava
To get a better understanding of what is working, I conducted competitive analysis on two successful exisiting apps.
