Savr Recipes is a mobile app created for users to be locate, save, follow recipes, and view/post reviews about dishes made.

OVERVIEW

TIMELINE

August 2022-September 2022

SKILLS

  • User Analysis

  • Affinity Mapping

  • Prototyping

  • Usability Testing


TOOLS

  • Figma

  • Figjam

An recipe startup that wants to make it easier for people to follow new recipes, and cook great meals at home brought me on to run a design sprint and test out some possible solutions.

Recently, Savr has had some negative reviews about recipes that involve many steps, or more advanced techniques. Many people who were excited about certain recipes ended up disappointed with the outcome, because they didn’t feel the instructions were clear, or easy to execute.  

This redesign was to facilitate user interaction with Savr Recipe’s existing app.

“I know the basic definitions- like what minced Garlic should look like. But a lot of times i see techniques that I am totally unclear on.”

“I google image search or youtube, which kind of throws everything off - and, means needing to drop what I am doing to use my phone.”

RESEARCH ANALYSIS

QUOTES FROM EXISTING USERS

AFFINITY MAPPING

Redesign Solution

  1. Improve clarity of multi-step and advanced recipe directions

  2. Improve delivery and timing of providing steps and information.

  3. Guide users with learning new techniques toward chosen recipes.

  4. Communicate common mistakes and solutions.

PROTOTYPE

PROTOTYPE

TAKEAWAYS

This redesign was showed how to jump into and take on just a portion of the design process, instead of designing end-to-end. This app already had an existing brand and colors that I needed to preserve while navigating the redesigns.